Coca-Cola (1986, General Assembly)
Posted: Fri Dec 14, 2012 12:15 am
In 1986 McGann & Erickson produced a pan regional commercial in Liverpool, known as "General Assembly", that was simultaenously filmed in several languages. The British version is the "original" version because most of the footage used in all of the other versions was lifted from it (I would like to repair it later too, although I don't like the girl and the song sounds a bit forced).
Of all of the other versions, the one from Argentina follows the British version quite closely (yet the singer is better and the song is even better too than the English version) because, unlike the others, it partially includes footage that was reshot in Spanish. This version was later dubbed in other Spanish language countries and versions from Mexico and Chile can be found in YouTube.
The chilean version was actually uploaded by the agency itself but with several flaws. I decided to repair the video and dub the Argentine soundtrack back to it in order to get a high quality version of the commercial. Up until know, there have been several versions of the same ad available in YouTube; one recorded in 1986 has the soundtrack coming from a 16mm print while the other one, shown on TV a few years later, have it coming from a master tape. But that version, although with a better soundtrack, reveals some flaws that the previous versions had managed to avoid.
I created two versions of the commercial:
Of all of the other versions, the one from Argentina follows the British version quite closely (yet the singer is better and the song is even better too than the English version) because, unlike the others, it partially includes footage that was reshot in Spanish. This version was later dubbed in other Spanish language countries and versions from Mexico and Chile can be found in YouTube.
The chilean version was actually uploaded by the agency itself but with several flaws. I decided to repair the video and dub the Argentine soundtrack back to it in order to get a high quality version of the commercial. Up until know, there have been several versions of the same ad available in YouTube; one recorded in 1986 has the soundtrack coming from a 16mm print while the other one, shown on TV a few years later, have it coming from a master tape. But that version, although with a better soundtrack, reveals some flaws that the previous versions had managed to avoid.
I created two versions of the commercial: