A bad commercial campaign could damage a company, if they are not good people will loose their jobs. In 1975 in Argentina General Motors dropped their popular Chevrolet 400 and replaced it with the Opel K-180 in order to compete with the popular Ford Taunus reintroduced successfully the previous year. Like the Taunus, the Opel k-180 was also a German design car and, in fact, the Argentine version, was actually an improvement with a stronger motor lifted from the defunct Chevrolet 400.
Although the car was good, the McCann-Erickson promotional campaign was such a disaster that the local branch of GM went bankrupt and three years later they had to close all of their Argentine operations. But the lessons were NOT learned, McCann-Erickson still produce bad commercials for GM insisting with pan regional commercials that don't work and that are very annoying.
I can't tell you all of the mistakes in this commercials, but it is impressive that it features a lot of them is less than two minutes.
Opel K-180 (1975)
Re: Opel K-180 (1975)
Incredible. Was it specifically aimed at Nazi war criminals?
"The greatest cinematic experience is the human face and it seems to me that silent films can teach us to read it anew." - Wim Wenders