Martini (1981)
Posted: Fri Jun 15, 2018 9:56 pm
This commercial was produced by McCaan as many of you may know. What it is not well known is that it aired either simultaneously or not in many countries around the world. Seen today, I don't know if it is effective or not. This is not the American version, but the one that aired in Argentina, Chile, and Uruguay. I don't remember exactly when it began to air, but it appeared in a reduction in an Uruguayan tape from 1986.
For legal version, the commercial was minimally altered in Argentina so it can air as a domestic production, lasting a few seconds less. The music is still the same but the work of the announcer was obviously replaced by two guys with an accent from Spain (I didn't find a version from there) and their work is limited to the end, which makes the whole thing to feel as overlong.. the reduction is much better. The last shot was partially modified, being edited differently and it has the addition of Spanish language text.
The leading lady may have become famous, but she was never considered as a star outside the United States and still is basically unknown.
For legal version, the commercial was minimally altered in Argentina so it can air as a domestic production, lasting a few seconds less. The music is still the same but the work of the announcer was obviously replaced by two guys with an accent from Spain (I didn't find a version from there) and their work is limited to the end, which makes the whole thing to feel as overlong.. the reduction is much better. The last shot was partially modified, being edited differently and it has the addition of Spanish language text.
The leading lady may have become famous, but she was never considered as a star outside the United States and still is basically unknown.