ROJO TRAPAL (1973)
Posted: Mon Jan 07, 2019 11:32 pm
As somebody posted in the comments of this video, the success of a jingle can be measured by the singing of the soccer fans in stadiums. This is a commercial for wine that have been out of circulation for decades but the song is still being heard in Argentine soccer stadiums even if the majority of the people don't know that this commercial was the source.
Rescued by Raul Manrupe from a VHS of poor quality that he posted online more than 10 years ago when resolution was rather terrible, I did my best to improve the visual quality which is quite acceptable. The use of the black and white cinematography is excellent (despite attempts, rehearsals, and occasional broadcasts, Argentina formally adopted color TV in 1980).
What I did manage to do was to restore the sound quality. The company later attempted a remake of this ad in color, but it is not remotely as good.
In Argentina, wine consumption has always been far more popular than in here. This particular kind of wine, however, is known as table wine and is not nearly as sophisticated as the ones we can get in a winery or specialized store or supermarket. This is the cheapest kind of wine and since the eighties it have been almost always sold in tetra-brick packages.
Rescued by Raul Manrupe from a VHS of poor quality that he posted online more than 10 years ago when resolution was rather terrible, I did my best to improve the visual quality which is quite acceptable. The use of the black and white cinematography is excellent (despite attempts, rehearsals, and occasional broadcasts, Argentina formally adopted color TV in 1980).
What I did manage to do was to restore the sound quality. The company later attempted a remake of this ad in color, but it is not remotely as good.
In Argentina, wine consumption has always been far more popular than in here. This particular kind of wine, however, is known as table wine and is not nearly as sophisticated as the ones we can get in a winery or specialized store or supermarket. This is the cheapest kind of wine and since the eighties it have been almost always sold in tetra-brick packages.