The rivalry between GM and Ford in the sixties and seventies in Argentina was responsible for the creation of some of the best TV commercials ever. In the late sixties GM began to produce a series of terrific commercials for their Brava pickup. Ford, then began to produce (trhough JWT) a series for their F-100 pickup series.
In 1973 JWT produced the most famous and popular of the F-100 commercials, in which a pickup is thrown from a plane. After this one, Ford was never able to make a commercial as memorable as this one and up until know they are still copying it or trying to top it but always with disappointing results.
Here is the commercial presented in their original form as it was seen on TV and in movie theaters: